Storytelling is the art of conveying events, experiences, or narratives through various formats, including spoken word, written text, visual media, and more. It involves the use of characters, plot, and setting to engage an audience’s imagination and emotions. Effective storytelling often includes elements such as conflict, resolution, and themes, which create a meaning or message that resonates with the audience. This practice has been integral to human culture for centuries, serving as a means to entertain, educate, preserve history, and share values. Storytelling can vary significantly across different cultures and mediums, adapting to the context in which it is told.
The 2024 NTV CM Award highlighted Kirin Holdings for its innovative advertising approach, blending culture, creativity, and commerce. Kirin's commercial stands out with vibrant storytelling that captures Japan's seasonal essence,…