Advertising is a marketing communication strategy aimed at promoting or selling products, services, or ideas to a target audience. It involves creating messages designed to inform, persuade, or remind potential consumers about a brand or offering. Advertising utilizes various media channels, including television, radio, print, online platforms, and social media, to reach diverse audiences. The effectiveness of advertising is measured through metrics such as reach, engagement, and conversion rates. Its primary goal is to influence consumer behavior, drive sales, and build brand awareness and loyalty.
The 2024 NTV CM Award highlighted Kirin Holdings for its innovative advertising approach, blending culture, creativity, and commerce. Kirin's commercial stands out with vibrant storytelling that captures Japan's seasonal essence,…