Advertising is the activity or practice of promoting products, services, or brands to a target audience through various media channels. Its primary goal is to inform, persuade, or remind consumers about the offerings, stimulating interest and increasing sales. Advertising can take many forms, including print advertisements (such as newspapers and magazines), broadcast (television and radio commercials), digital (online ads, social media promotions), and outdoor media (billboards). It often employs creative strategies, such as imagery, slogans, and emotional appeal, to capture attention and influence consumer behavior. Advertising plays a crucial role in marketing by helping businesses communicate their value propositions and differentiate themselves in competitive markets.
The 2024 NTV CM Award highlighted Kirin Holdings for its innovative advertising approach, blending culture, creativity, and commerce. Kirin's commercial stands out with vibrant storytelling that captures Japan's seasonal essence,…