Storytelling is the art and practice of conveying narratives or stories to an audience. It involves creating and sharing tales that can be fictional or based on real events, meant to entertain, educate, or inspire. Storytelling can take various forms, such as oral traditions, written narratives, visual media, or performance arts. Central to storytelling is the use of structure, characters, and plots that engage listeners or readers emotionally and intellectually. This craft not only highlights the imagination of the storyteller but also fosters connection and understanding among people, as it often reflects cultural values, experiences, and human emotions. In essence, storytelling is a powerful tool for communication and expression, integral to human culture and society throughout history.
The 2024 NTV CM Award highlighted Kirin Holdings for its innovative advertising approach, blending culture, creativity, and commerce. Kirin's commercial stands out with vibrant storytelling that captures Japan's seasonal essence,…