Product Launch

A product launch refers to the process of introducing a new product to the market. It typically involves strategies to create awareness and interest among potential customers, leading to sales and market penetration. The launch can include various elements such as marketing campaigns, press releases, promotional events, and collaborations. Key goals are to effectively communicate the product’s value and differentiate it from competitors. A successful product launch requires thorough planning, market research, and alignment across departments such as marketing, sales, and production to ensure that the product meets customer needs and expectations.